Writing
HowTo AI Content.
Essays on AI, content marketing and the limits of automation.
- The cognitive lever: why AI amplifies expertise but blinds the inexperienced
Prompt libraries and ready-made skills promise expert results for anyone. But AI is a lever, and a lever only amplifies the force you put into it.
- Stop trying to automate away your own brain
What building ALTRUIXM taught me about where the line goes between what the machine should do and what the human must keep control of.
- AI's role in content marketing: when human creativity meets algorithmic efficiency
AI works best in content marketing as an amplifier of human creativity, not a replacement for it.