# Björn Sennbrink

> Works with B2B content marketing and AI empowerment. Has built for the web since 1999, works remotely since 2020, and vibe-codes his own tools, including the Mac app ALTRUIXM.

## Timeline

- 1999: Built his first homepage.
- 2003: Studied psychology.
- 2005: Studied database modelling.
- 2008: Finished a degree in logistics and went to work.
- 2009: Started his own web consulting firm.
- 2014: The firm grew into digital and content marketing.
- 2020: Went remote, and still is. Focus: B2B content marketing and AI empowerment.

His background sits at the intersection of human psychology, data structure and operational flow. He uses that blueprint to build better B2B content and drive real AI adoption.

## ALTRUIXM

A Mac app that knows everything you've published, by meaning. Ask it a question ("Did I cover winter tyres?", "Wait, didn't I write this in 2019?") and it answers with the passage and a link to the page. It shows what you've covered, what's still open and what changed, and builds briefs and drafts from your own material. Everything stays on your Mac. Vibe-coded by Björn, who uses it every day. Coming soon for Mac (Apple Silicon, macOS 14+).

- [altruixm.com](https://altruixm.com)

## How he works with AI

AI as a lever: high speed, zero waste. AI has two core jobs: speeding up execution (the junior) and sharpening strategy (the sparring partner). It never makes the final call; he does.

Three things he requires before launching any AI initiative:
1. Tooling & Human Value: Is AI actually the best tool for this, or does it still require a human touch?
2. Brand Integrity: How do we protect and maintain our distinct brand voice throughout the process?
3. Scalable Workflows: Once a process proves its value, how do we package it into reusable skills to scale the impact?

The result: faster delivery, protected brand equity, and AI initiatives that move the bottom line. Every process keeps a human owner, every build is tested before scaling, and the pace stays under control.

## Writing

[HowTo AI Content](https://www.linkedin.com/newsletters/howto-ai-content-7275772113809035265/), a newsletter about AI and content, every two weeks on LinkedIn.

- [I built an AI that ate itself. Here's what 100 articles taught me.](https://www.linkedin.com/pulse/i-built-ai-ate-itself-heres-what-100-articles-taught-me-sennbrink-knshf/) (LinkedIn)
- [Can you copy an AI workflow in an afternoon?](https://www.altruixm.com/blog/can-you-copy-an-ai-workflow-in-an)

## Links

- [Home](https://bjornsennbrink.se/)
- [LinkedIn](https://www.linkedin.com/in/bjornsennbrink/)
- [GitHub](https://github.com/howtoaicontent)